An identity is a system, not a file. It covers how the mark behaves at every size, which colours and typefaces carry it, and the artwork a printer, signwriter or social media manager will ask for.
Businesses with no mark at all, and businesses whose current mark cannot survive being reproduced on a banner, a shirt or a 16-pixel favicon.
One logo cannot do every job. A horizontal lockup suits a website header, a stacked version suits a poster, and a single letter suits a favicon or an embroidered cap. We design the family together so all of them read as the same brand.
Screen colour and printed colour are not the same thing. Each brand colour is specified for print and for screen so a banner and a website do not end up two different greens, and typefaces are chosen with licensing in mind so nobody is caught out later.
Most delays are file problems rather than design problems. The identity is handed over as a named, organised export set, so whoever asks for the logo gets the right version immediately.
Yes, but we will always hand over the things a logo needs to be usable: chosen colours, type and the exports for print and screen. A mark with no system around it tends to drift within a year, and that drift is what makes a business look smaller than it is.
Ownership, licensing and file handover are agreed in writing before the work starts, so there is no ambiguity later about what the business may use and where.
You receive correctly named vector and print-ready files to pass on. Where it helps, we speak directly with the printer or fabricator about sizes, materials and colour matching so nothing is lost in translation.
A short description of the project is enough to start. We will reply with how we would approach it, what it needs and what it would take.
