Most branded items are thrown away within weeks. The ones that survive were chosen because somebody would have bought them anyway: a good shirt, a useful notebook, a bag that gets used every day. Choosing well is most of the work.
Campaigns, staff uniform and corporate gifting programmes, conferences, and any organisation that wants its brand carried rather than thrown away.
A cheap item with a logo on it advertises the logo for a week. A well-made item is carried, worn or used for years, which means the brand stays visible for free. We select products against usefulness, durability and cost per item rather than against a catalogue's cheapest page.
Embroidery cannot reproduce fine lines or gradients; screen printing charges by colour; transfers handle detail but behave differently after washing. The logo is prepared specifically for the method and product, so a small detail does not turn into a mess on a hundred shirts.
Merchandise is usually late for one reason: sizes and quantities are decided after the order is placed. We agree the size curve and quantity before production starts, and plan the schedule around the run times involved so items arrive before the campaign rather than during it.
Often, with adjustment. Embroidery needs thicker strokes and simplified detail than print, so the mark is usually redrawn for the needle without changing how the brand looks. We show you the adjusted version before anything is produced.
It varies by product and decoration method, and it is one of the main things that decides cost per item. Where a large minimum would leave you with boxes of unused stock, we would rather recommend a smaller, better item than a bulk order you regret.
Sizes are collected before ordering, with a size guide circulated in advance and a decision made about whether to order a slightly larger distribution. Guessing a size curve is what leaves an organisation with thirty medium shirts and nobody who fits them.
A short description of the project is enough to start. We will reply with how we would approach it, what it needs and what it would take.
