
Branding
Strategy, identity and the guidelines that keep a brand consistent long after launch day.
Shasai Studio is a marketing and communications studio located in Dar es Salaam, Tanzania, specialising in branding, campaigns, advertising, print production, software development and cyber security. We connect strategy, creative communication, production and software, and test what goes live, so a brand, a campaign and the systems that carry them are built, checked and kept by one studio.
Located in Dar es Salaam, Tanzania.


Strategy, identity and the guidelines that keep a brand consistent long after launch day.

One plan across every channel, and the production to deliver it.

Paid reach across digital, social and outdoor, produced by the team that plans it.

Corporate printing, branded merchandise and large format, specified and delivered.

Websites, web and mobile applications, and the hosting and support that keeps them running.

Assessment, testing and hardening, under a scope and rules of engagement agreed before anything is touched.
We agree what the work has to achieve before anything is designed, so the result can be judged against something other than taste.
Message and design built together, then adapted for each place it will appear rather than resized to fit.
Printing, merchandise and large format handled by the same studio, so what was approved is what actually arrives.
Websites, applications and the security around them, built by the studio that designed them, then updated and answerable once they are live.
No client name, no logo, no project title and no photograph taken inside a client's business appears anywhere on this site. Work is shown in a meeting or on a call, where the client can hear exactly what is being said about them, rather than on a page they did not write and cannot edit.
Budgets, timelines, supplier names, audience data, and what the systems looked like before anybody agreed to change them. None of it is published, and none of it is discussed outside the people working on your project.
If you would rather not describe the project before an agreement is in place, we sign a mutual non-disclosure agreement first — yours or ours. Being asked for one is not treated as a difficult client; it is treated as a business that has thought about it.
Branding is one of the hardest things to budget for, because the word covers everything from one logo file to a complete system. Here is what moves the price.
A brand identity is more than a logo, and less than most people fear. Here is what it contains, and what you should have in your hands at the end.
Most campaigns fail on sequence rather than creativity. This is the order of decisions that keeps a campaign coherent from brief to launch.
A short description of the project is enough to start. We will reply with how we would approach it, what it needs and what it would take.