Digital advertising is the most measurable channel available and the easiest to waste money on. We plan placements around the objective, build creative for the format it will actually appear in, and set up tracking so the result can be attributed to something.
Businesses running paid online campaigns, or about to, that want the spend tied to an objective they can check.
Search, display, video and social placements do different jobs. Someone searching for a service is not in the same frame of mind as someone scrolling past a banner, so the platform follows from what the campaign needs to achieve rather than from what is fashionable.
Adverts are often made at the wrong moment in the process: designed after the media is booked, then squeezed into whatever sizes the platform demands. We design for the placement from the start, including how it reads without sound and on a small screen.
Numbers are only useful if you can see where they came from. We set up consistent campaign naming and conversion tracking so enquiries can be traced back to the advert that produced them, and we say plainly which results are reliable and which are estimates.
There is no honest general answer, because the cost of reaching one customer differs by sector, city and season. We start with a modest test to find out what a result costs in your market, then scale what works instead of committing the full budget on an assumption.
In yours wherever possible, so the audience data, history and ad accounts stay with the business. We work with the access you grant, and the account remains under your ownership.
Yes. Campaigns can target the diaspora, neighbouring markets or specific countries, with creative and language adjusted for each audience rather than reused unchanged.
A short description of the project is enough to start. We will reply with how we would approach it, what it needs and what it would take.
