Branding
Strategy, identity and the guidelines that keep a brand consistent long after launch day.
What we do
Services
Branding, campaigns, advertising, print production, software development and cyber security, and the disciplines inside each. Six service lines that work as one studio rather than six suppliers.
One studio
Six service lines, in the order they usually arrive.
A brand decision, a campaign to carry it, the print and the build it needs, and the arrangement that keeps it running and checked. Each stage tends to raise the next question, and the four below are the reason the six lines sit in one studio rather than six.
- 01
What the business is
Positioning, naming, the identity and the manual that keeps it consistent. It comes first because a mark chosen before the positioning is a guess, and the manual is what stops the second version of it looking like a different business.
Next questionWhere will people actually meet it?
- 02
The work that carries it
One message agreed before any media is booked, the channels it runs in, and the pieces it needs — printed matter, merchandise, large format — made by the studio that wrote the message rather than briefed out and reconciled afterwards.
Next questionWhere does all of that send people?
- 03
The systems it lands in
Websites and applications built to the identity rather than alongside it, on a weight that a mid-range phone on mobile data can carry, with the pages your team changes most made the easiest ones to edit.
Next questionWho is checking that it holds?
- 04
Checked and kept
Anything taking payments, holding customer data or issuing logins is tested before it is public, findings are closed in configuration rather than filed, and the site carries on being updated, backed up and answerable after launch.
Next questionWhat has changed since the last time anybody looked?
Most projects start partway along and stop before the end, which is where one studio is worth more than several — whoever answered the last question is already in the room. The questions do not stop at the fourth stage either: the last one comes back every year, which is why looking after what is live is part of the work rather than something added to the end of it.
- Branding in detail
Campaigns in detailCampaigns
One plan across every channel, and the production to deliver it.
Advertising in detailAdvertising
Paid reach across digital, social and outdoor, produced by the team that plans it.
Print production in detailPrint production
Corporate printing, branded merchandise and large format, specified and delivered.
Software development in detailSoftware development
Websites, web and mobile applications, and the hosting and support that keeps them running.
Cyber security in detailCyber security
Assessment, testing and hardening, under a scope and rules of engagement agreed before anything is touched.
Not sure where to start?
- BrandingStrategy, identity and the guidelines that keep a brand consistent long after launch day.
- CampaignsOne plan across every channel, and the production to deliver it.
- AdvertisingPaid reach across digital, social and outdoor, produced by the team that plans it.
- Print productionCorporate printing, branded merchandise and large format, specified and delivered.
- Software developmentWebsites, web and mobile applications, and the hosting and support that keeps them running.
- Cyber securityAssessment, testing and hardening, under a scope and rules of engagement agreed before anything is touched.
- How we workHow an engagement runs, and what is never published about a client.
- Start a projectTell us what you are building and we will reply with how we would approach it.
Next step
Tell us which part you need.
Send us the outline of what you are working on. If it spans more than one of these, that is usually where the studio helps most: We connect strategy, creative communication, production and software, and test what goes live, so a brand, a campaign and the systems that carry them are built, checked and kept by one studio.